Executive Management

Shay Arotchas

CEO

Over 20 years’ management and entrepreneurial experience at large high-tech companies and medical device start-ups. Previously, VP Operations, Disc-O-Tech Medical Technologies (acquired by J&J).

BSc, industrial engineering and management, Coventry University

Erez Keinan

Chief Financial Officer

Mr. Keinan was appointed as the company’s Chief Financial Officer in October 2019. Mr. Keinan served as the company’s Controller since 2017. Prior to that, he served in various financial reporting and controlling positions, including in Lumenis and Yenon – research & design. From 2011 to 2015 he served as a supervisor of audit teams relating to public and private companies in various industries at PricewaterhouseCoopers (PWC), Israel. Mr. Keinan is an Israeli Certified Public Accountant and holds a Bachelor’s degree in Accounting and economics from the Haifa University in Israel, and LL.M from the Bar-Ilan University in Israel.

Eli Agazade

Engineering Manager

Mr. Eli Agazade has B.Sc. degree in Mechanical Engineering. Eli has over 10 years of experience in the medical device industry. Eli is in charge of the engineering manufacturing processes. Eli has experience within product quality, medical devices regulatory requirements, V&V testing, process and validation.

Orly Baror Gal

Director of clinical affairs

Mrs. Baror Gal, holds B.Sc of Biomedical Engineering from Ben Gurion Universiry of the Negev and MBA with finance specialization from Bar Ilan University. Orly Has over 10 years of experience in the medical device field as a clinical manager, clinical applications specialist and sales manager and brings with her a vast experience in clinical trials, KOL’s collaboration management, product management, clinical applications and clinical support -all in medical companies, from seeds stage start-ups, through distributors, to international leading companies.